Presenting Zam news....

In Zam's world, big news happen to be events of little significance except to angkat and ampu a cabinet comrade. Self-conjured feel good factor.

See here for earth-shattering account.

So, Sports Minister Azalina flies over to the Everest base camp in a Russian helicopter, sticks around for 15 minutes and flags off a Malaysian contingent set to climb the tall peak. Then she and her 10-member delegation flies off, perhaps to some shopping haven closer to sea level. All in a very constructive day's work.

Among her coterie is the Sports Ministry's Deputy Director-General Madrib Ibrahim. He also acts as the chief sycophant since it is not polite for the minister herself to boast about her 'achievement'.

"We hope to put her name in the Malaysian Book of Records as the first minister and the first female minister of Malaysia to set foot at the base camp," Bernama quotes the stooge.

And this, friends, is news.

Bear in mind she didn't climb to get there! Nevermind that you and I probably paid for this important trip. Heavens, it's become even more daring than those "lawatan sambil belajar" excursions. This 15-minute let's-suck-in-the-view trip for 10 freeloaders itself might be a Malaysian record on public spending.

Yeah, Zam news - essential tongkat ali for the masyarakat. And the nation shall be fortified, bursting with pride.